Square One
Where the phrase comes from · Card no. 4004
Probably from board games with a numbered first square, where a bad roll sends you back to it. A popular story credits 1930s BBC football commentary, where the pitch was printed in numbered squares for listeners. Nice tale, thin evidence.
No such place exists, which has never stopped anyone from going. Every card here is an original painting of a phrase, free to send by email or by link.